{"id":2433,"date":"2010-11-04T14:19:31","date_gmt":"2010-11-04T08:49:31","guid":{"rendered":"http:\/\/greenworldinvestor.com\/?p=2433"},"modified":"2010-11-04T14:19:31","modified_gmt":"2010-11-04T08:49:31","slug":"auo-differentiates-itself-by-targeting-notebooks-in-acrowded-solar-market","status":"publish","type":"post","link":"https:\/\/iiec-india.org\/greenworld\/2010\/11\/04\/auo-differentiates-itself-by-targeting-notebooks-in-acrowded-solar-market\/","title":{"rendered":"AUO Differentiates itself by targeting Notebooks in aCrowded Solar Market"},"content":{"rendered":"<div id=\"attachment_2434\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/greenworldinvestor.com\/wp-content\/uploads\/2010\/11\/solar-notebook.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2434\" class=\"size-thumbnail wp-image-2434\" title=\"solar notebook\" src=\"http:\/\/greenworldinvestor.com\/wp-content\/uploads\/2010\/11\/solar-notebook-150x150.jpg\" alt=\"Solar Notebook\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-2434\" class=\"wp-caption-text\">Solar Notebook<\/p><\/div>\n<p>AUO is investing massively in Solar Energy to build a multi Gigawatt capacity in partnership with US Solar Efficiency Leader Sunpower.Not only is AUO building a huge factory in JV with Sunpower in Malaysia,it has also made plans to set up a<a href=\"http:\/\/greenworldinvestor.com\/2010\/08\/04\/auos-gigawatt-solar-ambitions-hit-an-environmental-bump-over-manufacturing-in-taiwan\/\"> 2 GW Solar Crystalline Solar Cell Fab in Taiwan<\/a>.This will be a 50:50 mix of multi and monocrystalline technology.Note the solar market despite seeing a massive 100% jump in solar demand in 2010 faces a huge supply overhang from a number of new large players.TSMC,Samsung,Hyundai,Saint Gobain,<a href=\"http:\/\/greenworldinvestor.com\/2010\/10\/25\/byd-builds-its-solar-energy-dreams-as-its-signs-a-huge-300-million-polysilicon-deal\/\">BYD <\/a>are just some of the heavyweights ramping up their solar expansion plans.AUO faces a tough time in this crowded market which already has Chinese incumbents establishing gigawatt capacities.A new player needs to differentiate himself in the increasingly commodity market that solar modules have become.<\/p>\n<p>AUO has started a very innovative line of notebooks which will feature a solar module built into the keyboard of the notebook plus its cover.20% of the energy will be saved by this very thin 2.1mm module.The notebook looks smartly designed at least from the pictures and could gain a huge market if properly marketed.It meets a real need as notebooks are becoming hugely energy hungry and has the advantage of being Green as well.AUO is not known to be a notebook player so it will have to tieup with larger notebook makers if it has to make notebooks a significant demand driver for its solar module supply.<\/p>\n<h4><span><a href=\"http:\/\/www.digitimes.com\/news\/a20101103PR201.html\">AUO presents 14-inch solar-powered touch keyboard notebook solution &#8211; DigiTimes<\/a><\/span><\/h4>\n<blockquote><p>LCD panel maker AU Optronics (AUO) has introduced a  14-inch solar-powered touch keyboard solution for notebook. The  thickness of the solar module used in the solution is reduced to 2.1mm.  The solar module is built within the notebook&#8217;s cover and keyboard panel  to absorb both sunlight and electric light, and lowered the use of  electric power by 20%.<\/p>\n<p>The specially designed  transparent touch keyboard enables users to readily move about their  fingers and control the images for the enjoyment of trendy technology,  the company said.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>AUO is investing massively in Solar Energy to build a multi Gigawatt capacity in partnership with US Solar Efficiency Leader Sunpower.Not only is AUO building a huge factory in JV with Sunpower in Malaysia,it has also made plans to set up a 2 GW Solar Crystalline Solar Cell Fab in Taiwan.This will be a 50:50 mix of multi and monocrystalline technology.Note the solar market despite seeing a massive 100% jump in solar demand in 2010 faces a huge supply overhang from a number of new large players.TSMC,Samsung,Hyundai,Saint Gobain,BYD are just some of the heavyweights ramping up their solar expansion plans.AUO faces a tough time in this crowded market which already has Chinese incumbents establishing gigawatt capacities.A new player needs to differentiate himself in the increasingly commodity market that solar modules have become.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[45,55],"tags":[525,1186,1720,2256,3549,3971],"class_list":["post-2433","post","type-post","status-publish","format-standard","hentry","category-solar-renewable-energy-greeninvest","category-sunpower","tag-auo","tag-competition","tag-energy","tag-green","tag-marketshare","tag-pcs-and-laptops"],"_links":{"self":[{"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/posts\/2433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/comments?post=2433"}],"version-history":[{"count":0,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/posts\/2433\/revisions"}],"wp:attachment":[{"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/media?parent=2433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/categories?post=2433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/tags?post=2433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}