{"id":2129,"date":"2010-09-30T18:45:20","date_gmt":"2010-09-30T13:15:20","guid":{"rendered":"http:\/\/greenworldinvestor.com\/?p=2129"},"modified":"2010-09-30T18:45:20","modified_gmt":"2010-09-30T13:15:20","slug":"for-nokia-the-more-things-change-the-more-they-remain-the-same-alarming-18-loss-in-indian-mobile-marketshare","status":"publish","type":"post","link":"https:\/\/iiec-india.org\/greenworld\/2010\/09\/30\/for-nokia-the-more-things-change-the-more-they-remain-the-same-alarming-18-loss-in-indian-mobile-marketshare\/","title":{"rendered":"For Nokia the more things change, the more they remain the same – Alarming 18% Loss in Indian Mobile Marketshare"},"content":{"rendered":"

Nokia on downward slope to ruin<\/strong><\/p>\n

Nokia has become an also-ran in the Mobile Market<\/a> despite a nearly 40% global marketshare which is being taken over by Google and Android.Smartphones are growing rapidly and will be soon the standard in mobiles except for some developing countries.Nokia despite having a leading marketshare in the Global Smartphone Segment has lost the plot here also.Like Research in Motion,Nokia has been the biggest loser in Mobiles after the Paradigm Shift brought by Apple’s iPhone.The Company has been on slope to potential obsolescence losing brand appeal,marketshare and pricing power.Its recent financial results have been abysmal as\u00a0 it continues to blunder around.Recently some big changes like N8,Meego and a new CEO<\/a> had promised big changes but the recent fiasco with N8 Delays<\/a> indicated that\u00a0 “more things change more they remain the same”<\/p>\n

Nokia lost a Huge Chunk of Marketshare in India to Local Upstarts<\/strong><\/p>\n

Nokia had lost a big chunk of marketshare in 2009 to local competitors like Micromax,Lava,Spice and MNCs like Samsung,LG and others.In 2010,this trend has accelerated with Nokia losing an astounding 18% marketshare in the first 6 months of 2010.The company’s markshare has been whittled down to just 36% from 54% earlier with local Indian mobile makers gobbling up a 33% marketshare.In the $6.5 bb annual revenue market for mobiles in India,this implies a loss\u00a0 of $1 billion in 2010 revenues.For Nokia,this is another resounding defeat as its Indian Fortress crumble<\/a>s.Nokia is getting squeezed both on the high end as well as the low end.Local Indian companies are coming up with better features at lower price points and beating Nokia black and blue.Despite huge R&D,manufacturing strengths and an enviable distribution network,Nokia has lost the pulse of the Indian customer.The smaller Indian companies like Micromax are receiving Private Equity money<\/a> to expand faster given their huge success.Nokia clearly needs more than a change of CEO,it needs to change the whole culture and DNA of the company like IBM in the 1990s.<\/p>\n

Nokia loses its India plot, market share tanks 20% – ET<\/a><\/h4>\n

India\u2019s 30,000 crore-a-year mobile handset market witnessed a skirmish between two big global names on Tuesday, with market leader Nokia disputing figures from influential research firm that showed its hold over the domestic market was weakening \u2014 and at an alarming pace.<\/p>\n

IDC, whose data are closely tracked around the world, said Nokia\u2019s share of the Indian handset market \u2014 its second biggest after \u2014 plunged to 36.3% at the end of June from 54% at the end of 2009, providing the Finnish giant\u2019s critics more proof of its failure to keep pace with rapidlychanging customer preferences.<\/p>\n

Nokia disputes IDC figures on market share<\/p>\n

\u201cThe figures are way off the mark. They are not correct,\u201d managing director D Shivakumar told ET. \u201cNokia continues to do well in India across all segments,\u201d the company said in a statement which questioned IDC\u2019s figures and said that the so-called \u2018shipments\u2019 cited by IDC \u201cwere not equivalent to actual sales and market shares\u201d . \u201cAccording to IDC, the dual-SIM category accounted for 38.5% of the overall market. As per our estimates, the dual-SIM segment represents 22% of the Indian handset market currently,\u201d Nokia said, adding that IDC did not count shipments from its Chennai factory.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Nokia had lost a big chunk of marketshare in 2009 to local competitors like Micromax,Lava,Spice and MNCs like Samsung,LG and others.In 2010,this trend has accelerated with Nokia losing an astounding 18% marketshare in the first 6 months of 2010.The company’s markshare has been whittled down to just 36% from 54% earlier with local Indian mobile makers gobbling up a 33% marketshare.In the $6.5 bb annual revenue market for mobiles in India,this implies a loss of $1 billion in 2010 revenues.For Nokia,this is another resounding defeat as its Indian Fortress crumbles.Nokia is getting squeezed both on the high end as well as the low end.Local Indian companies are coming up with better features at lower price points and beating Nokia black and blue.Despite huge R&D,manufacturing strengths and an enviable distribution network,Nokia has lost the pulse of the Indian customer.The smaller Indian companies like Micromax are receiving Private Equity money to expand faster given their huge success.Nokia clearly needs more than a change of CEO,it needs to change the whole culture and DNA of the company like IBM in the 1990s.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[61],"tags":[460,1186,2236,3549,3784,4695],"class_list":["post-2129","post","type-post","status-publish","format-standard","hentry","category-technology-sector","tag-apple-technology-stocks-technology","tag-competition","tag-google-technology-stocks-technology","tag-marketshare","tag-nokia-technology-stocks-technology","tag-smartphones-hardware-technology"],"_links":{"self":[{"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/posts\/2129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/comments?post=2129"}],"version-history":[{"count":0,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/posts\/2129\/revisions"}],"wp:attachment":[{"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/media?parent=2129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/categories?post=2129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/tags?post=2129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}