{"id":20351,"date":"2017-08-04T13:03:51","date_gmt":"2017-08-04T07:33:51","guid":{"rendered":"http:\/\/www.greenworldinvestor.com\/?p=20351"},"modified":"2017-08-04T13:03:51","modified_gmt":"2017-08-04T07:33:51","slug":"why-oil-giant-shell-may-go-the-kodak-way","status":"publish","type":"post","link":"https:\/\/iiec-india.org\/greenworld\/2017\/08\/04\/why-oil-giant-shell-may-go-the-kodak-way\/","title":{"rendered":"Why Oil Giant Shell May Go The Kodak Way!"},"content":{"rendered":"<h3 style=\"text-align: justify;\"><strong>Slow and Steady Won\u2019t Win The Race<\/strong><\/h3>\n<p style=\"text-align: justify;\"><strong>Oil and gas giant Shell<\/strong> which had sold off its solar energy division in the last decade is planning a slow return once again. The prospects for oil and gas over the long term is not that great with the rapid evolution of solar, wind and EV technologies. The main demand drivers for oil are dying down and there are no new demand drivers. With \u201clow carbon\u201d theme gaining traction and more and more energy applications using solar or a mix of solar plus storage, the long trend for oil and gas is declining. Now even the large oil and gas majors are realizing the new reality. Shell has acknowledged that <em><strong>oil may stay at the $40 level<\/strong> <\/em>for a long time and is preparing for it.<\/p>\n<p style=\"text-align: justify;\"><em>Also, check out\u00a0Most <strong><a href=\"http:\/\/www.greenworldinvestor.com\/2017\/06\/26\/most-oil-and-gas-producers-could-go-bankrupt-over-the-next-decade\/\" target=\"_blank\" rel=\"noopener\">Oil And Gas Producers<\/a> <\/strong>Could Go Bankrupt Over The Next Decade<\/em><\/p>\n<div id=\"attachment_20213\" style=\"width: 936px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.greenworldinvestor.com\/wp-content\/uploads\/2017\/06\/Coal-vs-solar.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20213\" class=\"size-full wp-image-20213\" src=\"http:\/\/www.greenworldinvestor.com\/wp-content\/uploads\/2017\/06\/Coal-vs-solar.jpg\" alt=\"Solar Vs Fossil Fuel generation\" width=\"926\" height=\"585\" \/><\/a><p id=\"caption-attachment-20213\" class=\"wp-caption-text\">Solar Vs Fossil Fuel generation<\/p><\/div>\n<p style=\"text-align: justify;\">The company has formed a new energy division to look into renewable energy, EVs etc. as it looks to find new revenue sources. The company plans to invest a whopping $1 billion every year into new technologies and fuels such as <strong>biofuels<\/strong> and <strong>hydrogen<\/strong>. The company thinks that the prospects of oil for shipping and aviation will remain for a long time even if the main demand category of vehicles will decline in the future.<\/p>\n<p style=\"text-align: justify;\"><em>Take a look at the<strong> <a href=\"http:\/\/www.greenworldinvestor.com\/2011\/04\/22\/list-of-oil-gas-companies-in-india-growing-rapidly-despite-bankrupt-energy-policy\/\" target=\"_blank\" rel=\"noopener\">Oil &amp; Gas Companies<\/a><\/strong> in India\u00a0<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>BP<\/strong> was another giant which had sold off its large solar panel manufacturing division as the Chinese gained ascendancy. However, the company may again be forced to look into how to make a play in the \u201c<strong>energy transformation<\/strong>\u201d story that is rapidly changing the staid energy industry all over the world. Shell has also bought a stake in a Singapore based solar energy developer which is developing rooftop solar and utility scale solar power plants in the island country.<\/p>\n<p style=\"text-align: justify;\">Shell plans to get into newer energy slowly as it does not want to burn its fingers since the company thinks that the solar energy area is not very profitable, which is true. However, given the massive advances in scale and processes made by the incumbents, Shell has lost any chance of getting into this area. If it waits too long, it will go the Kodak way!<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><em>\u201cWe want to be part of shaping the future &#8230; in the face of growing environmental challenges,\u201d said Van Beurden (CEO &#8211; Shell). \u201cWe believe our current strategy provides much greater scope to play a wider role in that energy transition (to a lower carbon future).\u201d<\/em><\/p>\n<p style=\"text-align: justify;\"><em>\u201c<\/em>Its<em> not going to happen overnight &#8230; We will have to adapt to a more diverse portfolio to reduce carbon,\u201d he added, saying it would take <\/em>time<em> to develop and insisting \u201cwe are not the opposition\u201d to renewables.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Source:\u00a0<a href=\"https:\/\/www.theguardian.com\/business\/2016\/may\/26\/shell-limit-solar-investment-until-profitable\" target=\"_blank\" rel=\"noopener\">Guardian<\/a><\/em><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Slow and Steady Won\u2019t Win The Race Oil and gas giant Shell which had sold off its solar energy division in the last decade is planning<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":20213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[25,37,45],"tags":[3879,4615,4616,6031],"class_list":["post-20351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fossil-fuels","category-oil-fossil-fuels-climate-change","category-solar-renewable-energy-greeninvest","tag-oil-and-gas-companies","tag-shell-ceo-plans-to-own-an-ev","tag-shell-diversifying-into-renewable-energy","tag-why-is-shell-diversifying-into-renewable-energy"],"_links":{"self":[{"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/posts\/20351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/comments?post=20351"}],"version-history":[{"count":0,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/posts\/20351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/media?parent=20351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/categories?post=20351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/tags?post=20351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}