{"id":1177,"date":"2010-06-22T14:57:54","date_gmt":"2010-06-22T09:27:54","guid":{"rendered":"http:\/\/greenworldinvestor.com\/?p=1177"},"modified":"2010-06-22T14:57:54","modified_gmt":"2010-06-22T09:27:54","slug":"kindle-value-proposition-getting-competitively-squeezed-by-ipad-from-the-top-and-nook-from-the-bottom","status":"publish","type":"post","link":"https:\/\/iiec-india.org\/greenworld\/2010\/06\/22\/kindle-value-proposition-getting-competitively-squeezed-by-ipad-from-the-top-and-nook-from-the-bottom\/","title":{"rendered":"Kindle value proposition getting competitively squeezed by iPad from the top and Nook from the bottom"},"content":{"rendered":"<p><strong>Barnes and Noble&#8217;s Nook Price Cut makes Amazon scramble<\/strong><\/p>\n<p>Amazon which was riding high with the success of its e-Book Reader Kindle less than a year ago is now fighting to save its blockbuster product from irrelevance.Barne\u00a0 and Noble which is one of the biggest book publishers in the world and a major rival to Amazon has slashed the prices its own e-book reader.Barnes and Noble&#8217;s has reduced the price of Nook to as low as $149 for its cheapest version.This has made Amazon react by reducing the price of Kindle from the $259 to $189 as it suddenly became overpriced compared to Nook.The Kindle price has been slashed by almost 30% as\u00a0 Amazon realizes that it its e-Book Reader has&#8217;nt got any features to distinguish itself from the e-Book Reader crowd.Note the price of the Kindle has come down by more than 50% since it was launched two and half years ago.The e-Book Reader looks more and more like a device which will be become a cheap novelty kind of device like the digital photo frame.<\/p>\n<h3><a href=\"http:\/\/finance.yahoo.com\/news\/Amazon-cuts-Kindle-price-to-apf-1908470607.html?x=0\">Amazon  cuts Kindle price to $189 after Nook move\u00a0 &#8211; Yahoo<\/a><\/h3>\n<blockquote><p>A price war is heating up in the electronic reader  market, as Amazon  cut the price of its Kindle e-reader below $200  Monday just after  Barnes &amp; Noble did the same with its competing  Nook device.The  rapid-fire moves are fanning flames in the still-small  but rapidly  growing market that the book industry sees as a major part  of its  future.On Monday afternoon, online retailer Amazon.com Inc.   slashed the price of the Kindle by $70 to $189, just a few hours after   bookseller Barnes &amp; Noble Inc. reduced the price of the Nook by $60   to $199 and said it would also start selling a new Nook with Wi-Fi   access for $149.Both the Kindle and the original Nook can  wirelessly  download books over high-speed data networks; the Nook also  has Wi-Fi  access.<\/p>\n<p>Seattle-based Amazon has lowered the Kindle&#8217;s  price  several times since the e-reader with a grayscale screen debuted  in  2007 at $399. In October, the online retailer dropped the price to  $259  from $299. Amazon also sells a larger-screen Kindle, the Kindle DX,   for $489.The Nook was released late last year for $259.Both  e-readers  are creeping closer to the price of bookstore chain Borders  Group  Inc.&#8217;s new $149 Kobo e-reader, which will be available in July and  work  with Borders&#8217; online bookstore.<\/p><\/blockquote>\n<p><strong>iPad has created a new Tablet Segment which might make e-Book Readers extinct<\/strong><\/p>\n<p>The advent of iPad has opened a new Technology Segment in between Netbooks and e-Book Readers.With less functionality than a Netbook but more than a e-Book Reader,Apple has made its competitors scramble to come out with their own products in this new created &#8220;Tablet&#8221; segment.Note before iPad,companies like Microsoft had tried to create Tablets but without much success.Now Kindle seems to be one of the casualties of Apple&#8217;s all conquering engineering and marketing juggernaut.Just as &#8220;Pagers&#8221; disappeared as a product,e-book readers might also disappear quite soon,as customers increasingly flock towards Tablets.Amazon&#8217;s first hardware product had been a great success raising hopes for investors of Amazon stock that it might become a technology giant like Google,Apple but it seems that it will have to do with being the world&#8217;s top e-commerce retailer for now.<\/p>\n<h3><a href=\"http:\/\/www.wired.com\/gadgetlab\/2010\/02\/dells-tablet-aims-to-stick-it-to-apples-ipad\/#ixzz0rZW4KnLZ\">Dell\u2019s Tablet Aims to Stick It to Apple\u2019s iPad &#8211; Wired<\/a><\/h3>\n<blockquote><p>Say the words \u201ctablet computer\u201d and ten bucks says it\u2019s Apple\u2019s iPad  that springs to mind. But that doesn\u2019t mean other companies aren\u2019t busy  building their own version of a touch-enabled, multimedia-sporting, slab  of portable computing goodness.<\/p>\n<p>Dell\u2019s first effort at a tablet will be the Mini 5 (a name that is  still in beta) \u2014 a slice of plastic and glass with a 5-inch capacitive  touchscreen that according to Michael Dell will debut \u201cin a couple of  months.\u201d<\/p>\n<p>The Mini 5 will sport a 5-megapixel camera on the back, a separate  front-facing camera that can be used for video conferencing, a standard  3.5mm headphone jack, Wi-Fi and 3G connectivity and a Qualcomm  Snapdragon 1-GHz processor. The 5-inch screen also means it will be be  closer to the Sony PSP in its form factor than the longer legal notepad  design of the iPad.<\/p><\/blockquote>\n<h3><a href=\"http:\/\/www.engadget.com\/2010\/05\/27\/acer-ceo-teases-7-inch-android-tablet-promises-it-for-q4-2010\/\">Acer CEO teases 7-inch Android tablet, promises  it for Q4 2010 &#8211; Engadget<\/a><\/h3>\n<blockquote><p>Acer&#8217;s been busy doing a presentation over in Beijing today, and the  highlight of the show was the first sighting of the company&#8217;s 7-inch  Android tablet. It&#8217;s described by <em>Shufflegazine<\/em> as &#8220;pretty fast  with sensitive touch,&#8221; though CEO <a href=\"http:\/\/www.engadget.com\/2008\/06\/13\/acer-promotes-gianfranco-lanci-to-ceo-j-t-wang-becomes-acer-gr\/\">Gianfranco  Lanci<\/a> was apparently reluctant to disclose any of the specs. He  told the gathered press to expect it in the fourth quarter of this year,  which sounds all kinds of 2000-and-late, but we have to consider the  fact that only a couple of months ago Acer was telling us it <a href=\"http:\/\/www.engadget.com\/2010\/02\/01\/acer-not-making-a-tablet-will-focus-on-ultra-thin-laptops\/\">wasn&#8217;t  going to<\/a> enter the tablet realm <em>at all<\/em>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Barnes and Noble&#8217;s Nook Price Cut makes Amazon scramble Amazon which was riding high with the success of its e-Book Reader Kindle less than a year<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","content-type":"","footnotes":""},"categories":[28],"tags":[251,392,460,1186,1406,1554,3153,4143,5399],"class_list":["post-1177","post","type-post","status-publish","format-standard","hentry","category-greeninvest","tag-acer","tag-amazon-technology-stocks-technology","tag-apple-technology-stocks-technology","tag-competition","tag-dell","tag-e-book-reader","tag-ipad","tag-price-war","tag-tablets-hardware-technology"],"_links":{"self":[{"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/posts\/1177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/comments?post=1177"}],"version-history":[{"count":0,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/posts\/1177\/revisions"}],"wp:attachment":[{"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/media?parent=1177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/categories?post=1177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iiec-india.org\/greenworld\/wp-json\/wp\/v2\/tags?post=1177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}